Come Grow with Us!
Rug Decor is expanding, and we want you to come with us! Right now, we are looking for a select group of qualified entrepreneurs to take advantage of the exploding market for area rugs through a proven franchise business model.
Rug Decor is positioned to be the leading nationwide specialty franchise system in the mid-priced specialty rug market. We are a quickly growing system of retail stores selling branded, fashion-oriented area and accent rugs with operations in high-traffic retail locations.
In Touch with the Market
As consumer preferences shift to hard-surface flooring, demand has grown dramatically for area and accent rugs. At Rug Decor, our goal is to tap into this growing market and offer a product mix that appeals to savvy consumers who are looking for fashion, brands, quality, and value.
Location, Location, Location
For the niche segment of fashion-oriented area rugs, location is key. The first Rug Decor Outlet opened in 1997, and the Rug Decor System was purchased by CCAGlobal Partners in 2000. Since then we've grown into a nationwide chain, and during the last few years, our franchised stores have experienced significant growth as Rug Decor expands into new markets.
As a Rug Decor franchisee, you get the best of all worlds: local management backed by the international buying power and the professional support of Rug Decor and CCA Global Partners.
In Business for Yourself, Not by Yourself
When you become a franchisee, you’re never alone. At Rug Decor we are always available to answer your questions and guide you through every facet of your business – from hiring employees to merchandising to advertising and marketing.
From The Experts
This opportunity to open and run your own franchise of Rug Decor comes to you from Area Rugs Direct, Inc., a company affiliated with CCA Global Partners, Inc. CCAGlobal has more than two decades of experience in the flooring business.
CCA Global operates as a cooperative and was created to help independent flooring retailers achieve better buying power,enabling them to compete in markets with large corporations. Over the years, CCA Global has grown, and now, through 15 affiliated companies, encompasses over 3,600 independently owned stores.
A sound business strategy, proven expertise, relentless drive, and management and marketing experience have led to past success and will help the company and its affiliates continue to expand and grow.
CCA Global gives independent business owners and entrepreneurs “The Power To Do More.” Franchisees enjoy a competitive advantage through the innovative systems, services, and leadership offered by the co-op. Participating retailers benefit from lower buying and operating costs, expert marketing programs, retail brand- building, fully integrated display and merchandising programs, and more.
Join Us…
We invite you to explore a Rug Decor franchise today. Get in on the ground floor of this exciting, turnkey retail flooring business opportunity and take advantage of the many benefits of being a part of the CCA Global Partners family. Discover why Rug Decor could be the key to your future.
Rug Decor's years of flooring expertise, along with its affiliation with CCAGlobal, have given us a unique understanding of the industry and consumers. This gives Rug Decor the ability to create state-of-the-art systems, procedures, and methods to make our stores effective, easy to operate, and extremely difficult for competition to duplicate. As a Rug Decor franchisee, you will have a more efficient business model and great operational systems. With Rug Decor, the list of benefits goes on and on.
Store Profile
At Rug Decor, we pre-qualify every market before ever offering the territory for franchise availability. We research market potential, profile prospective customer types, and determine the buying habits of area residents.
Site Selection & Leasing Tips
Each Rug Decor store has an excellent interior design;sturdy, easy-to-shop fixtures;and eye-catching graphics,all integrated to present a coordinated, appealing look and make an impact on customers.We coordinate the build-out process right up until the lights are turned on and the doors are opened for business.
“Rug Decor provides a tremendous amount of training both online and in person. There are resources available, along with procedures that have all been outlined ahead of time so the franchise is really turnkey. We’ve learned everything we had to learn to be successful in this business from the guidance provided by Rug Decor."
– Rick Ruby, Rug Deocr OF Miromar
Proven Success in Franchise Business Models
Staff Development & Training
Complete Operations Manual
We have developed a thorough,step-by-step operations manual to guide you through this unique turnkey franchise operation.From personnel to policies and procedures to forms and paper flow,you’ll have everything you need to get your Rug Decor store running smoothly.
Staff Selection Assistance
Because Rug Decor is designed to be a turnkey operation, a knowledgeable and well-trained staff is crucial to your success. We’ve developed a proprietary assessment program that will help you determine the value of candidate qualifications.
Sales Training,Tracking Programs
Rug Decor has an interactive online sales training program for sales associates,on-site training,and a sales-performance tracking program for evaluating associates.Rug Decor managers and sales associates continue to participate in specialized training programs created by Rug Decor University to fine-tune their selling skills and increase their product knowledge.
Continued Training & Education
To keep your staff abreast of ever-changing technology in the industry and improved systems within our organization,our training programs are constantly reviewed and updated.Our regional training seminars,written manuals,and instructional videos are designed to help you increase revenue through better customer relations and improved sales techniques.
Merchandising
Rug Decor carries 20,000 rug choices, representing the best national brands and several exclusive private brands. Franchisees are able to maintain margins as a result of their large selection and competitive prices.
The buying power of Rug Decor and its affiliates is staggering – more than $3 billion in annual floorcovering purchases. This level of purchasing power allows us to forge strong relationships with top manufacturers and obtain low wholesale prices.
Power Buys
Power Buys is a new idea found only at Rug Decor. Power Buys are first-quality area rugs specially purchased by Rug Decor to provide exceptional savings for your customers. Every day,Rug Decor’s national buying power leads to great pricing, but Power Buys result when we find an extraordinary buying opportunity and focus our buying power to bring significant savings. Power Buys are limited in quantity, ever changing, and come in some of today’s most popular designs, colors, and sizes. New shipments arrive monthly from the United States and around the world.
Marketing & Advertising
Media Planning & Placement
We can provide a detailed market profile that analyzes the demographics and media options available in your area. We use this information to help you plan and place your advertising and marketing to most effectively reach your customers. Rug Decor is implementing a new advertising program for franchisees that blends its Rug Decor programs with local advertising and marketing.
Full Multi-Media Mix
We ensure your voice is heard in your market with a 48-page, 4-color catalog, monthly direct mail promotional vehicles, newspaper creative, a TV advertisement, media planning and placement, advertising calendars, and one-on-one advertising consultation.And all price-and-item advertising is 100% customizable to fit your needs.
E-Commerce Program
Stores are also benefiting from Rug Decor's e-commerce website, established in 2004 and redesigned in 2008.